8 Key Success Factors When Marketing Your Event
When marketing your event, you have so much to think about. First, you must consider what you want people to see and how the event will be marketed to the public. When it comes to marketing your event, it is usually for a social or benefit event. You will want as many people to attend as possible, so you must look at your marketing strategy positively and respectfully.
The first factor of successfully marketing an event is getting the word out. You will want to think about hanging flyers, using mass media, or by word of mouth. You can use all of the different ways or just a few. Most of the time, you will use word of mouth, flyers (not many), and radio airwaves. You can get most of the publicity for free if it is a non-profit organization event.
The second factor is the way that you market. You can market your event by using some emotional aspects. You can have signs with children with some type of disease if that's what the benefits are. If you do that, you are using emotional triggers to make someone feel bad enough to at least donate, if not attend the diner. Depending on the event type, you can use different emotions for different things.
The third factor to keep in mind is getting the right people involved. If you can get a local celebrity to help back the benefit or show up at the event, you will likely get a good turnout. For example, you can get a local athlete from a major league team, a politician, a local news anchor, or anyone who dramatically influences the community.
The fourth way to market your event is to use tactics to get a big crowd. If you can get a person with a lot of pull to an event, they will encourage others to come. This influence can be because they share the same political party, are friends or are business associates.
The fifth way to market your event is to make it look like an exciting party. Have a TV commercial to explain what it is and why you have the event. You may want to show previous years of the event and how well they turned out.
You should also never forget the power of the newspaper. If you can get the newspaper to donate or write an article about the event, you have just gotten free publicity, which is the best publicity.
You should also think about where the event is being held. You will want to make it located in a part of the city that is easy to get to and that many people will want to travel to. You should make these types of events a local event and make the whole community a part of the event. When you make the community a part of the event by asking for their help or attendance, you promote your event and its reason.
Lastly, you should always use respect in your ads. Never discriminate based on sex, race, or even education. If you want a good turnout, you should market it to the public and state the attire of the event and other information so that the whole community and neighboring communities can join in the event activities.
How you market your event will determine how many people show up and how much you benefit from throwing the party.