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  • Writer's pictureJonnette Del Mundo

Building Your Event Planning Business


Owning any business often takes time to grow, but building an event planning business is one venture that typically takes a considerable amount of time. The main reason for this, however, is that you are usually working with one or two customers or clients at a time, and the way advertising works in the event planning business, much of the time, is through word-of-mouth. Even though word-of-mouth advertising is an excellent way for prospective clients to be told about your services and company, it is also a long way to spread the word about your particular services. However, other things can be done besides the word-of-mouth advertising taking place, but that will, of course, require advertising and a lot of marketing on your part. If you don't have a degree in business marketing or the like, then here are some suggestions for how to advertise your event planning business from the ground up:


Use Business Cards

Business cards are a great way to spread the word about your business. The most prominent people you will be giving your event planning business cards to are the clients you'll be working with. On the other hand, many people contact retail stores and other service businesses and ask them whether or not they can place their business cards on countertops or somewhere within their company's building so that prospective clients and others can pick one up when needed. Of course, this often requires that you pay a fee to be able to do so, but using business cards in this way is a great idea to spread the word and make sure that your name is out there!


Use Professional Correspondence!

Aside from business cards for your event planning business, another great way to ensure that the public knows about your services is to use professional correspondence with everything you send out. For example, do you have a professional letterhead when billing customers? Using that professional letterhead with your company name, logo, and contact information is essential so that others will know how to contact you when needed. Another method of professional correspondence for your event planning business is through email. Do you have a professional email address that you can be reached at? An example of a professional email address of your business may be something like, "name@businessname.com" Of course, this will also require money or some fee, but setting up an email alias for your business is very important!


One can do many other things to build their event planning business services. For example, advertising in newspapers or placing information brochures on doorknobs throughout your neighborhood are other excellent ways to advertise and grow your client base. All in all, all of these methods are surefire ways to spread the word about your services!



 

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