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  • Writer's pictureJonnette Del Mundo

How To Attract The Right People To Your Event

Updated: Nov 4, 2022

There are many different events and other people you would like to attract to the event. However, you need to attract the right people to the event, or it will be different.

One of the best ways to attract the right people is to make your event a private event. Private events are invitation only. When you have private events, you can limit the number of people who will attend and the type of people that will come. You can send it to everyone you would like at the event. However, just because you invite them doesn't mean they will come. So how do you get the people who want to attend the event?

The way to get all those important people you want to come to your event is to offer them something they can't refuse. You will want to say something encouraging on the invitation, which should be professionally done. Things like you are invited to the X's event of the year. Most people will not turn down a dinner event because it allows them to associate and mingle with possible business associates.

To weed out the unwanted, you should state on the invitation the dress code. Like black tie events or semi-formal/formal. Usually, the more emphasis on formality, the more likely you can weed out all those who wouldn't fit in. Most people will not attend an event if they feel uncomfortable. If you would like to invite someone who wouldn't fit in, go ahead because at least you can say that you offered, but most likely, they won't come and ruin the event with their antics.

Another way to get the people whom you want to come is by giving them a VIP ticket to the event. This way, they can come and associate with other people they think are very important to the event, but they don't have to deal with all the hassle of associating with those they would rather not. VIP also makes a person feel very special and honored. With the word VIP, they are more likely to come because it is an honor. It is one way to lure the best guests to an event.

You need to hire a publicist to help you plan a massive event. Your publicist will do everything for the event. They will advertise how great the occasion is and show you ways to enhance your public look. They will make you look like a VIP without being a VIP. A publicist will help you look ten times better. They know exactly what it takes to get the ideal guests to attend and what you need to do to persuade them to come.

One of the best times to throw an event is when you are moving up the ladder. This way, you can have people you have become friends with and make some business contacts. Getting essential people to the event can be challenging, but many are interested in the new person. They want to know the person who may, someday, replace them. That's one reason you might get them to come. However, it would help if you considered that when it comes to the event. It would help if you thought about why they are coming and then deliver all they expect from the event, your family, and your home to keep you in mind.


Check out Mike Acker's new book on Public Speaking: Speak with Confidence, published by WILEY.

A breakthrough to develop confidence in speaking, leadership, and life. A follow-up book to his best-selling book, Speak with No Fear.

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